In today’s digital era, a website has become a mandatory requirement for business people so that their business continues to grow. Even so, the website will not be optimal if it does not use SEO optimization methods so that it is easily found by users on search engines. One of the things on a website that needs SEO optimization is a domain name.
What does a domain name have to do with SEO?
Indirectly, domain names with SEO optimization are not closely related. However, you really need to think about a domain name to make it easier for users to find your website without having to remember the IP address of your website.
The Effect of Domain Names on SEO
SEO optimization is actually showing your website on the first position or page of the Google search engine. Therefore, the influence of a memorable domain name will also be very influential. The following are some of the other effects of domain names on SEO, namely:
Search results work optimally
The domain name turns out to have a very large influence on Google search results, especially if the domain name uses the desired or required keywords. This is because the use of keywords is quite effective in increasing user visits compared to domain names that do not use keywords.
Have a greater advantage to appear in search engines
Another advantage if you use keywords in your website’s domain name is that it has a greater chance of appearing in search engines. This happens because your competitor’s website does not use a domain name that contains keywords in it.
Domain age is one of the SEO factors
A domain name that has been around for a long time will certainly have its own loyal visitors compared to a newly established website. Currently, domains that have a longer lifespan will be rated favorably by Google. This condition ultimately causes the age of the domain to be one of the SEO factors.
How to Determine the Right Domain Name
Make sure the keywords you choose match the website theme
The first step to determine a domain name is to determine the main keyword or main keyword. Make sure the main keywords are appropriate or relevant to the theme of your website. This needs to be done so that your website becomes a priority that is raised by Google when users search using these keywords.
Choose a memorable domain name
There are many choices of names that you can choose as your website name. Make sure you choose a domain name that is short and easy for users to remember. Because, some websites that use domain names that are short and easy to remember by users are proven to be able to get quite a lot of users.
Using the appropriate domain extension
Domain extensions are also one of the factors that affect SEO in addition to domain names. Therefore, try to use domain extensions that are relevant and in accordance with your content.
There are various domain extensions that you can use for your website. This extension is used to make it easier for users to determine the identity of your website.