SEO optimization is not only done for wеbѕіtе, but also for business inѕtаgrаm. The goal is to attract more аudіеnѕ by making the Instagram рrоfіl rank аtаѕ ѕеаrсh ѕоѕіаl media engine. The Inѕtаgrаm account уаwhich tеlаh dіорtіmаѕі also lеbіh dіtеmukаn оlе by реrlеvаn users.
Although the goal is almost the same, the way of SEO optimization on Instagram is different from the SEO strategy on wеbѕіtе. Nаh, what are the things that need to be done in order to optimize Instagram with SEO strategy? Let’s see the following review.
How to Optimize SEO on Instagram to Increase Reach
Optimize Your Instagram Profile
When searching for profiles or posts on Instagram, users usually use Instagram’s search engine. Not all profiles will appear when keywords are entered in search engines. The profile displayed by Instagram is the most suitable profile.
The first step that needs to be taken to optimize your Instagram profile is to change the profile settings from private to public. Then, you need to use a profile photo that matches the business or content contained therein. You can use the company logo or the products being sold.
Apart from that, you also need to create a business brand that is easier to find and recognize. For example, if you are building a restaurant business, you can use the keywords “restaurant” or “restaurant”. You can also maximize SEO optimization by placing a website link in Instagram’s bio.
Use Keywords in the Username and Display Name
By implementing an SEO strategy on Instagram, it will be easier for users of this social media to find your profile. Usually the user will type certain keywords in the search engine, then the results in the form of an account containing the content will appear on the search page.
To be able to appear on the search page, you can get around this by entering keywords in the username or display name of the Instagram account. A simple example, if you sell products in the form of local souvenirs, you can embed the word “souvenir” in your username or display name.
Add Derivative Keywords to Bio
In certain cases, setting a password in the username or display name is not possible. This can happen if another account has used it. No need to worry, you can still add keywords to your Instagram bio. Not only the main keyword, but also the child keywords.
What’s the example like? If you manage a cellphone casing business, for example, you can add the keyword “cheap cellphone cases” in the bio section. If a user searches for a product with that keyword in a search engine, your profile has a chance to show up.
Maximize the Alt Text Feature
One of the SEO strategies for websites is optimizing the images to be uploaded. This also applies to SEO on Instagram. You can optimize images by using alt text which functions to describe content. The goal is for Instagram’s algorithms to select your photos to show to users who like similar content.
Besides being useful for SEO optimization on Instagram social media, alt text also makes it easier for Google to find your Instagram photo content. For this purpose, you need to enter high volume keywords in Google search engine in alt text.
The first step you need to do is scroll down before posting content and click Advanced Settings. Then, click Write Alt Text. Write a description of the desired content and click Done. You can also add alt text to content that has already been posted. The trick is to click the three dots in the top right corner, select Edit, Edit Alt Text.
Use Keywords on Hastag
The next tip is to use hashtags that suit your business. Useful hashtags make Instagram content easier for users to find. Use hashtags in the form of the main keywords. When users search for these keywords, the search engine will bring up your profile.
Your task is to determine the right hashtags for the managed Instagram account so that it gives maximum results. Tips that can be applied are to monitor hashtags that are used by competitors, to track hashtags that are popular with tools, and to analyze the hashtags that are successful on the backbone. In addition, you also need to avoid spam hashtags.
Providing Derivative Keywords in the Caption
To optimize your Instagram account with an SEO strategy, you can also include derived keywords in the captions. These keywords will complement the captions that describe your photos.
The learning machine used by Instagram will select the most appropriate content based on keywords. For example, if you want to promote an event in the form of a webinar with the topic of increasing revenue from an online store, use the keywords online store, online class, or online store website.
Take advantage of the Tag and Mention Features
Another feature that can be used for content optimization on Instagram is the tag and mention feature on Instagram Stories. This feature allows your profile to be found by more potential followers easily. The more tags or mentions to your account, the more likely it is to get new followers.
Not only that, if your account gets a lot of tags or mentions, Instagram will indirectly judge that your content is relevant. Thus, your profile has a greater opportunity to appear on search engine followers.
Maintaining Quality Content
Apart from these technical steps, you also need to specifically maintain the quality of the content on your Instagram account. If an account has ever or often violates the rules, Instagram usually rarely shows up in search results. To avoid this, understand Instagram’s Recommended Guidelines. These guidelines are considered more stringent than the Community Guidelines.
Some examples of violations that should be avoided are clickbait, plagiarism, buying likes or comments, uploading misleading content, and so on. Instagram’s algorithm will avoid this kind of controversial content. By following the regulations, Instagram accounts will be safer.
Monitor Instagram Insights Regularly
Periodically and continuously, you also need to monitor the Insights page of Instagram. This is a routine task in managing Instagram social media. From the Insights page, you can monitor and analyze a number of elements in the form of impressions, reach, and channels that are of interest to your audience.
This analysis needs to be carried out periodically to evaluate what strategies need to be updated. You can also invest in support tools. With these tools, you can do a more comprehensive analysis. The results can be used to measure the effectiveness of the marketing strategy.
Conclusion
So, here are some ways to do SEO optimization on Instagram to achieve wider reach. It’s not difficult, is it? With a high reach on social media, the content posted will have a more optimal impact, especially for marketing and business development. Happy trying! That’s an article that I can make about how to optimize SEO on Instagram, hopefully it’s useful, thank you.